Will it Fly

by Pat Flynn

Synopsis

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, ‘Speed is only useful if you re running in the right direction.’ Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

  • Does your business idea have merit?
  • Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
  • Is it a good idea for YOU?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale ‘litmus tests’, and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

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